Product & interaction designer, creative thinker, and occasional front-end developer.

I design digital products and make complex things feel simple. Currently at TPXImpact, helping UK government organisations create better digital public services for the people who use them.
More about me

Build. Ship. Learn. Grow

A little better with every iteration

A Curated Collection of My Work

SIMPLEBKS

Helping small business owners manage invoices, track expenses, and understand their finances without the complexity of traditional accounting software.

Startup | Fintech | Design & Development
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ARTDAI.AI

Designing clearer ways to compare artworks, explore market intelligence, and make informed decisions without losing sight of critical information.

Analytics Saas | Interactive Prototype | User Experience
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HEALTHGENIX

Designing a telehealth experience that brings consultations, medical tests, and pharmacy services closer to patients.

Startup | UX Research | Web & Mobile Design
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MIXLR

Reimagining how listeners discover, explore, and connect with live audio through a more focused mobile experience.

Media Podcast | Mobile App User Interface
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LEARNDO

Creating a space where professionals and mentors come together to develop practical skills through meaningful projects.

E-learning | Responsive Web design
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HOW I APPROACH DESIGN

1. How I improve my work.

Good design rarely happens in one go. I believe in making progress through exploration, testing, and iteration, learning what works, questioning what doesn't, and improving things along the way.

2. Who I design for.

I start by understanding the people behind the problem. Their needs, challenges, and behaviours help shape my design decisions, creating experiences that are useful, accessible, and grounded in real life.

3. How I approach quality.

The smallest decisions can make the biggest difference. From how information is organised to how an interaction behaves, I pay attention to the details that make digital experiences feel clear, consistent, and effortless.

4. How I want the experience to feel.

I enjoy finding those little moments that make a product feel good to use. Whether it's a helpful interaction, a subtle animation, or a well-placed piece of content, I believe good design should feel natural, not get in the way.

Personally

I see design as an ongoing conversation between people, ideas, and possibilities. As needs change and new perspectives emerge, good design listens, adapts, and gets better along the way.
Adeola Ojo